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Writer's pictureAlexander Regueiro

Why You Need To Start Your Own Written Blog With Your Video Content

Updated: Jun 2, 2023


A blogger holding a coffee.
A blogger holding a coffee.

Are you ready to move up to the next level with your online presence? In a world where video material is king, it's time to see how far your ideas can go.

Imagine turning your interesting video content into a blog post that more people can read. It's not enough to just reach more people; you also need to be everywhere and leave a lasting impression.

By starting your own blog, you can turn a single idea into multiple pieces of interesting material that will attract viewers from all over the internet. So, get ready to use the power of writing to open up a world of opportunities. Let's dive in.


Why a Written Blog is Essential for your Video Content


I get it; written blogs are much harder to make than pulling up a camera and talking straight to it. But it has more potential to improve your organic reach than you think.


1. You can recycle your content for maximum reach.

A blogger writing content ideas.
A blogger writing content ideas.

As much as it's harder to imagine now, there are still a lot of people who prefer to read to watch videos. So, when you turn your video content into written blog posts, you can use its content in a lot of different ways.

Think about it: your videos are already full of useful information and interesting images. By copying and growing your video material, you can reach people who prefer to read, reach a wider audience, and make sure that your ideas have the most effect possible.

Diversifying your content formats is the key to expanding your reach. While videos are undoubtedly captivating, not everyone consumes content in the same way.

By turning your video content into written blog posts, you tap into the preferences of readers who enjoy immersing themselves in well-crafted articles. This multi-format approach enables you to connect with different segments of your audience and unlock untapped potential.

Imagine the impact of your ideas echoing across platforms. By transforming your videos into written blog posts, you amplify their visibility and accessibility. This is the secret of professional social media companies, and they do them veru well.

Since search engines can easily find, link to, and share your blog posts, your content will inevitably live longer and draw in more readers.


2. You can establish "omnipresence" for maximum engagement.


A phone with all the social media platform icons exposed.
A phone with all the social media platform icons exposed.

In today's digital world, it's important to have a presence on almost all media, creating "omnipresence", so to speak.

By adding a blog to your website, you build a strong and flexible online presence that goes beyond just video material. This lets you connect with your audience wherever they like to consume content, making sure that you're visible and easy to reach across multiple platforms.

Combining blog posts and videos is a great way to reach a wide range of people and meet their different needs. Some people may be drawn to the visual appeal and movement of videos, but others may prefer the full experience of reading and studying thorough articles.

By offering both forms, you can meet the needs of a wider range of people, which will increase your reach and involvement.

The real power comes from using the relationship between your blog posts and your video material. By combining the two, you can build a content plan that is consistent, supports your message, and amplifies your brand's voice.

Your written blog can go with your videos by giving more views, analysis, or behind-the-scenes information. In the same way, your videos can improve your written blog by showing visual examples or adding an interesting personal touch.

This well-balanced mix of written and visual material gives your audience a more engaging and memorable experience.


3. You can turn one idea into multiple pieces of valuable content.

A content creator repurposing content.
A content creator repurposing content.

Unlocking the possibilities of a single video idea is like finding a gold mine. Each movie you make is a great trove of ideas, thoughts, and points of view just waiting to be explored further.

By starting a written blog along with your video material, you give yourself the freedom to build on these ideas and dig deeper into the topics that your audience likes.

Imagine taking an idea you talked about in your video and turning it into an in-depth article that gives more details and analysis. Your writing blog lets you go into more detail, show different points of view, and dig into linked subtopics.

This not only adds value for your readers, but it also shows your knowledge and thought leadership in the industry.

The end result? A lot of useful material for your readers to read and gain from. Your blog acts as a storehouse of information, providing a complete resource that can be viewed at any time.

Every time you write a new piece based on your videos, you provide new ideas, useful tips, and a better understanding of the subject. This makes you seem like a reliable source of information, keeps your audience interested, and pushes them to come back for more.


Final Thoughts


When you turn a single video idea into multiple pieces of useful written content, you can build on ideas, give deeper insights, and create a lot of content that keeps your audience interested. By reusing and reselling your video material, you can reach a larger audience, make sure that your ideas are everywhere, and make sure that they have the most impact possible.

We at Reshape Social know how powerful it is to combine written and video material to boost your online profile. Our team of experts is here to help you turn your movies into blog posts that people will want to read. With our services, you can get the most out of your ideas, meet more people, and make an impression that lasts.

Don't pass up the chance to use your videos to make interesting blog posts. Get in touch with us today, and we'll help you supercharge your content plan. Together, we can boost your online visibility and make sure that more people hear, see, and feel what you have to say.


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